SHOPPERS in Blackpool’s Sainsbury’s store were greeted by the rare sight of a giant inflatable colon as part of a national cancer awareness programme.
Members of the Lancashire Bowel Cancer Screening Programme Health Promotion team used the inflatable blow up colon as a prop for shoppers to ask questions about bowel cancer while being given the opportunity to take a tour through the bowel to further understand how it works and how cancers can be detected.
Lorraine Morris, a member of the screening team. She explained: “April is Bowel Cancer Awareness Month and we wanted to have a visual and engaging image that would draw people in to find out more.
“We are raising awareness of bowel cancer screening and aiming to target people over the age of 60 who are at more of a risk of developing cancer.
“Early detection saves lives and it is so important to get screened early and to speak to experts.
“We are able to offer advice and make people aware of some of the signs and symptoms of bowel cancer for us to support them.
“It is very important for us to get this message across and having this engaging inflatable bowel is a great way to do this.
“The feedback we received was great! We had a lot of interest throughout the day and lots of people went through the inflatable with our experts and gained valuable advice.”
The team also planned dates throughout the month to go round Lancashire and raise awareness of bowel cancer.
If you would like to ask any questions please phone 08007076060.