Public Relations

Public Relations – Level 4

The Higher Apprenticeship in Public Relations is a Level 4 programme, equivalent to first year degree level so you will need to have excellent writing and communication skills and be able to demonstrate enthusiasm, understanding and a desire for a career in Public Relations.  As a Higher Apprentice you will learn on-the-job, picking up skills and experience from colleagues and mentors, while also studying for a nationally, and industry recognised qualification.

The course content for the Level 4 qualification typically includes:

  • Finance processes related to PR campaigns
  • The principles of operational management
  • IT- how and when to use Word, Excel, PowerPoint, WordPress, EventBrite, Survey Monkey, Mailchimp, etc.
  • Planning and production processes involved in building campaigns
  • Public Relations & Communications objectives
  • Use IT effectively to support campaigns
  • Build effective relationships & interpersonal communications
  • Assist campaigns by carrying out many support tasks
  • Produce content (including but not limited to press releases, policy statements social media posts, leaflets, op-eds, feature pitches, live events)
  • Support production of non-written content, e.g. film production management, producing short user generated style content, live video streaming, social image creation, infographic production.
  • Distribute content produced to maximise positive communications opportunities
  • Evaluate results